Understanding how your site is used is crucial in order to meet your site’s objectives, such as the generation of more sales and leads.
We can implement technology that will track:
- How many visits your site receives
- How visitors have found you
- Where visitors are from geographically
- Which content they are engaging with
Continual analysis of the data that is generated will provide insight into how your site is being used. Issues can be identified and optimised to improve your site.
After issues are identified and solutions implemented, further analysis and testing of results will enable you to measure and conduct testing to improve your site’s performance.
For example, if your site navigation was hindering users’ experience, this could be addressed or if specific content is performing well, similar relevant, quality content could be generated.